Keep mind the context here: We assume an effort to embrace the Biblical Covenant of Christ. Faith is the extension of Law Covenants, the goal of law teaching.
Ideally, a man knows that his family household is his greatest treasure. He will act accordingly, and make it clear he thinks that way. He will ensure the world knows it, too.
A woman knows that her man’s public reputation is one of her greatest treasures. She will promote him in social circles, and would rather die than be caught cutting him down.
These things are part of shalom; it’s how we show respect for God and His ways.